People say that green may be the new black. But don’t for a moment feel that finding color inspiration in nature starts and ends together with the color green! Becoming enviromentally friendly definitely holds great potential, especially considering how far this movement will go towards protecting nature and all its beauty. However the degree which color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a continuous method to obtain inspiration for brand new ideas and ways to choosing color. Stop and think for just a moment of your sheer variety of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your local farmer’s market are typical places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to get like that because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and target the way color combinations seen in nature change with the changing seasons. Picture an eco friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter months.
Now take that same rolling hill packed with flowers and imagine how it changes not from season to season, but day by day. Picture in mind those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Observe how even everyday changes in the climate can trigger new bursts of color inspiration?
The next time you’re trying to find the right color combination for the fashion or graphic designs, a client’s brand, or even for the launch of your new product that offers to save the environment, let nature inspire you. It’s everywhere you appear even when you’re relaxing in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult with your Pantone color system!